Final year's impact:
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Increased Facebook reach by 544% from previous year
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Increased Instagram reach by 1.0K%
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Increased FB link clicks by 272.3 %
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Increased IG link clicks by 54.7K%
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Increased engagement by nearly 100% across Meta platforms
Kepler College
Astrological E-learning Institution
2022 - 2025
The Client's Vision:
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Establish a community of professional astrologers & astrology students across their digital platforms.
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Use organic social posts to convert leads for courses, webinars, and workshops.
Skills utilized:
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Social media strategy
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Short-form video editing
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Graphic design
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Copywriting
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Astrology knowledge
Reels
Reels consisted of audio extracted from slideshow presentations & podcast episodes on the Kepler College YouTube channel.
Tools used: Davinci Resolve, CapCut, & Canva
Engaging Posts
Posts were inspired by social listening, following trends within the client's niche, and the client's promotional offerings. These posts significantly boosted reach compared to years when we only posted event flyers.
